Shah Rukh Khan has been named the global ambassador of the live entertainment destination Kingdom of Dreams - Bollywood's very own Broadway - in Gurgaon.

"I feel honoured I have been chosen as the global brand ambassador of Kingdom of Dreams," Shah Rukh said.

"It was essential to have a platform like this in our country which puts India at par with the international standards and promotes our cultural diversity globally," he added.

Shah Rukh Khan, who started his career as a theatre artist, also remembered the days when he acted in plays in Delhi and said that he would love to go back to the stage and perform live.

"I started my career from theatre and later went on to act in television and then films. We used to perform plays at Kamani Auditorium, which was at that time considered to be one of the biggest theatres. If given a chance I would love to go back to the stage and perform in front of a live audience. I love to interact with people," he said at the launch of Nautanki Mahal in the Kingdom of Dreams.

He added: "I would just like to say that whatever we do in theatre, it should not be considered secondary or taken lightly. We need to give at least six to seven months and produce a quality product. In the West, films actors completely dedicate themselves to theatre whenever they get a chance to perform. We need to have the same dedication here also."

Kingdom of Dreams is a 5.66-acre entertainment and leisure hotspot that will showcase Bollywood musicals and boasts of an elaborate arts and food boulevard.


Indo-Asian News Service

http://www.masala.com/25222-srk-and-the-kingdom-of-dreams