Some of the biggest stars from the Hindi film industry along with many other celebrities from the music industry, business and sports will be honored at London's 2010 The Asian Awards on October 26th. The Asian Awards, in partnership with Lebara, recognise outstanding achievements from within the Asian community. The Asian Awards celebrate truly inspirational members of the global Asian community and honor individuals in eleven categories who have made a big impact. Caroline Jackson Levy, Managing Director, The Asian Awards, says, "The Asian Awards will be one of the most important gatherings of powerful and influential Asians ever, including CEO's of some of the world's biggest companies, Bollywood legends and sporting stars. It really will be an evening to remember." Yoganathan Ratheesan, founder and CEO of Lebara spoke about the awards saying: "We're delighted to be the headline sponsor of The Asian Awards which recognise what can be achieved with hard work, commitment and determination. At Lebara we share and promote these important values."

Awards will be given out in eleven categories including: Outstanding Achievement in Cinema, Outstanding Achievement in Music, Outstanding Achievement in Arts, Outstanding Achievement in Television, Outstanding Achievement in Sports, Entrepreneur of the Year, Business Leader of the Year, Philanthropist of the Year, Public Service Award, Social Entrepreneur of the Year.

There is also a special Lifetime Achievement Award and this year's recipient is Mr. Amitabh Bachchan. Mr. Bachchan will be there to receive this honor who says it will be, "the greatest gathering of Asian excellence...ever."

Another highlight is the announcement of the winner of the Lebara People's Choice Award. Nominated in that category are AR Rahman, Amitabh Bachchan, Jay Sean, Lata Mangeshkar, Sachin Tendulkar and Shah Rukh Khan. Fans can go to http://www.lebaramobile.com/peoplechoiceaward to vote for their favorite star and might just win 2 tickets to attend the event! So go vote now!

Along with all the awards the evening also will have a special performance by Sonu Niigaam, in a rare UK appearance. The singer said, "It is wonderful to be part of the Asian Awards." The ceremony, in aid of the charity Save the Children, will be held at the Grosvenor House on London's Park Lane. Check out http://www.theasianawards.com to find out more.